High-Scale + Luxury Event Manager and Producer: Spearhead business development strategies for local and international luxury brands. Specialize in event planning, production management, event curation, design, and leadership.
2013-2022 Adobo Catering, Santa Fe, NM - Event Design and Management for a full-service catering firm specializing in large scale corporate events and fundraising galas. Involved in all areas of planning and on-site execution. Clients include Amazon, George R.R. Martin/HBO, Santa Fe Opera, Lensic Performing Arts Center, SITE Santa Fe, Santa Fe Literary Festival, The Cancer Foundation.
2020 Bishops Lodge by Auberge, Santa Fe, NM - Event Manager. Contracted a sold-out season of lodging and event revenue in the pre-opening marketing of an historic resort featuring over 12,500 square feet of event space. Drafted proposals, contracts and BEOs, coordinated payment schedules, designed event space configurations based on maximum capacities, sourced furniture and service ware vendors, and acted as a liaison between Auberge marketing directors and media partners.
2014 Blame Her Ranch, Ribera, NM - Piloted the launch of a luxury 1,650-acre ranch with over 9,000 square feet of event and lodging space.
2010-2013 The Compound Restaurant, Santa Fe, NM - Event Planning and Public Relations for a landmark restaurant owned by a James Beard award winning chef. Highlights include designing and promoting the opening of a sister dining establishment and executing a dining event at The James Beard House.
Concierge Experience Specialist: Provided broad-gauge concierge services that provided discerning guests the unparalleled hospitality expected of a luxury brand. Designed collateral marketing materials to promote a geographically distinguished adventure excursion program in coordination with an ultra-luxury recreational travel firm. Executed market analysis, marketing action plan and sales strategies, training concierge and front desk staff, and streamlining communication procedures. Supported Conference Service Directors throughout multi-day conferences.
2014-2015 Four Seasons Resort Rancho Encantado, Santa Fe, NM - Top -Level Concierge services. Increased sales by 300%.
Content Producer: Produce feature and brand projects (themes, stories, editorial, branding). Lead production throughout the creative and editorial process, including managing production schedules, and collaborating with editorial teams and key stakeholders.
2005-2022 Haute Fiction - Conceived, wrote, and designed a new genre fictional series in the style of a fashion magazine. Created prototypes with original imagery, designed website, presented to high level media publishers, raised funds for continued development.
2022 Santa Fe Magazine - Produced a multi-page editorial spread for the third issue of a premium quality publication. Maintained primary schedule, spearheaded wardrobe fittings and styling, managed a photo shoot from setup to breakdown.
2018-2022 Gabriella Marks Photography - Provide a commercial/lifestyle photographer creative and technical assistance planning and producing photo shoots. Clients include The International Folk Art Market, Indian Market, Spanish Market, New Mexico Magazine, and Table Magazine.
2022 Andrea Soorikian Designs - Brand design and social media content development for a visual artist and environment producer.
Business Innovation Strategist + Marketing Consultant: Develop comprehensive business growth and marketing strategies that render impactful campaigns to secure capital, partnership, and business and growth opportunities. Specialize in creative marketing to enhance client’s brand, increase revenue, and market share.
2003 CADapult FM, Newark, DE - Executed the launch of an integrated web-based solution at a national facilities management and technologies exposition. Developed a visually focused brand campaign, hosted the conference with developers, and spearheaded sales development.
2001 Koba Eyewear, Newton, PA - Corporate and brand marketing strategies for an eyewear design and distribution firm with four international brand licenses.
2000 Showtime Enterprises, Paulsboro, NJ - Integrative Tech Design for an experiential marketing agency with six nationwide locations.
1999 InterStat, Inc., Mt. Laurel, NJ - Marketing strategies for an Internet start-up firm specializing in web-based business applications. Increased sales 125% in one year.
Conferences
2018 Digital Book World, Nashville, TN - Three-day publishing and media content conference, assembled swag bags, coordinated guest registration, managed breakout sessions and workshops, and photographed an award banquet, posted to social media.
2017 Advertising Week, New York, NY - Four-day advertising and media conference featuring international marketing, advertising, technology, and brand professionals. Oversaw keynote speeches and panel discussions in multiple locations across mid-town Manhattan, managed speaker/VIP green rooms, and maintained panel discussion and literature libraries.
Fund Raising: Experiential donation-based events in service of the arts.
2021 Exodus Ensemble, Private Residence, Santa Fe, NM - Spearheaded a fundraising gala for an immersive theater company. Secured donations from local chefs and distributors to eliminate food and beverage costs, configured dining and performance spaces, executed food preparation, décor, and service.
2016 Haute Fiction, El Museo Cultural, Santa Fe, NM - Staged a full-scale theatrical reading for eighty guests.
2007 Haute Fiction, Somers Point, NJ - Produced and performed a theatrical dinner experience for ninety-six guests. Each course pairing was prepared and presented in accordance to chapter theme.
Education
Associates Degree, Fashion Merchandising and Marketing - The Art Institute, Philadelphia, PA, September 1992
SKILLS
Proficient in Mac and PC platforms, Excel spreadsheets and database management, Adobe Photoshop and InDesign, Salesforce and Google Docs.