CREATIVE Author - July 2005 to present Fiction: Haute Fiction New genre series in the style of a fashion magazine that tells the story of a thirty year old woman searching for something to wear when she experiences an identity crisis. Wrote a 300 page manuscript, designed digital prototype with original imagery, developed web-site and promotional marketing materials, and produced theatrical reading in three acts.
Non-fiction: My Bio-Illogical Clock Personal account of the psychological, biological and emotional processes a woman experiences when deciding whether or not to have children - because there’s nothing logical about it.
PROFESSIONAL EXPERIENCE Adobo Catering, Santa Fe, NM - April, 2014 to presentEvent Planner/Captain. Event planning and management for established caterer with high profile clientele, including SITE Santa Fe, NM Museum Foundation, School for Advanced Research, The Santa Fe Opera, SF Botanical Gardens, Nedra Matteucci Gallery, Gerald Peters Gallery, Plum Studios and HBO.- Interface with established and new clients in all phases of planning: menu design, estimating, rental coordination, setup, service management, and invoicing- Develop service strategies for large scale events, floor planning, expediting, directing staff- Develop web site content and design- Maintain master calendar and staff schedules
Four Seasons Resort Rancho Encantado, Santa Fe, NM - January 2014 to April 2015 Experience Assistant. Spearheadedadventure travel program and provided concierge services to ensure guests experienced the unparalleled service expected of a luxury brand.- Coordinated travel, planned itineraries, dining, leisure and entertainment accommodations- Worked with Conference Service Directors and corporate clients to coordinate on and off site group activities throughout multi-day conferences- Produced marketing materials and content for social media platforms
The Compound Restaurant, Santa Fe, NM - July 2010 to April 2013Event & Public Relations Director. Managed private dining and events for a Santa Fe landmark restaurant owned by a James Beard award winning chef. Role was instrumental in maintaining the restaurant’s world-class ranking, while ensuring growth.- Planned and hosted community events, including Santa Fe Opera Gala Auction Dinner, Santa Fe Chamber Festival Gala, Chamber of Commerce receptions, Wine & Chile Fiesta- Planned menus, indoor/outdoor dining space configuration, rentals, floral and decor- Managed major holidays, to include reservation management, floor planning, special requests, promotional marketing, hosting and elaborate decor- Oversaw annual marketing calendar, designed media campaigns, advertisements, and seasonal promotions- Planned and directed high profile events. Most notably, implemented multi-course dinner at The James Beard House. Coordinated all aspects of event planning and execution, including menu design and libation pairing, space configuration in accordance with event flow, venue and table top decor, media coverage, managing shipments and outside vendors, acting as host, and expediting dinner service- Assisted Chef with opening new dining concept, Zacatecas Tacos. Designed space/decor, developed brand identity inclusive of logo, menu, and web site design, planned and hosted grand opening for 200 and three sold out tequila dinners
Marketing Consultant – May 1998 to July 2010 Provided business development and creative marketing expertise to enhance client’s brand, increase market share, and maximize growth potential. Including, but not limited to: National Girls Health and Justice Institute, Santa Fe, NM Consultant. Provided administrative, marketing, and personal assistance to the executive director of a national non-profit organization and author of two books.- Prepared and executed communications with board members and donors- Planned and oversaw three day board meeting, created agenda, designed PowerPoint presentations, managed travel, lodging and dining accommodations and on-site catering- Wrote grant proposals and speeches
Don Gaspar Inn, Santa Fe, NM Seasonal Web Marketing Consultant. Provided peak season marketing services.- Executed timely marketing campaigns and public relations, including targeted promotional mailings and daily blog postings for search engine optimization
ArcheDream for HumanKind, Philadelphia, PA Fund Raising & Creative Consultant. Created strategic plan and developed fund raising initiatives for an international non-profit theater group focusing on AIDS education and social intervention.- Conceptualized brand image to coincide with sister company, ArcheDream’s presence- Established marketing materials, interactive presentations and company profile
Koba Eyewear, Newtown, PAMarketing Consultant. Implemented marketing strategies for eye-wear design and distribution firm.- Directed merchandising, promotional marketing and product development for four international niche brands: XOXO, Pokemon, Anne Bowen, Members Only- Identified customer profiles, emerging trends, competitive influences, and appropriate media channels- Designed and developed merchandising displays and in-store promotional campaigns- Actively promoted individual brands at industry trade shows, requiring booth/space planning, installation, product display, merchandising, and on-location business development with buyers- Cultivated relationships with licensors and marketing partners, such as Universal Studios- Revamped company brand with a new logo, stationary, and comprehensive marketing
InterStat, Inc. Mount Laurel, NJ – April 1998 to December 1999Director of Marketing & Sales. Developed marketing strategies for start-up Internet company specializing in web based business applications. Increased sales by 125% .- Analyzed market conditions and directed product development per segmented markets- Managed six key accounts and collaborated with developers to deliver customized web-based solutions- Packaged applications, created product/services brochures and interactive presentations- Created strategic plan of growth with revamped brand identity campaign- Attended industry events, overseeing interaction between developers and potential clients in preparation for post-show follow up
EDUCATION The Art Institute, Philadelphia, PA, Associates Degree, September 1992Major: Fashion Merchandising/Marketing
SKILLSProficient in Mac and PC platforms. Working knowledge of WordPress, social networks, and Adobe In-Design
REFERENCES Laurie Fabiano Author, Elizabeth Street - President, Fab Tool email: firstname.lastname@example.org direct: 201.320.3803 Relationship: Client. Planned and executed large scale annual events for five consecutive years.
Elizabeth Lane Associate Librarian for Public Services, The Frick Collection email: email@example.com direct: 609.992.3102 Relationship: Friend and colleague for twelve years