A New Genre of EDITORIAL STYLE FICTION for the Woman who is a Cover and a Book
CONCEPT: New style fiction combining the aesthetic and commercial properties of a fashion magazine with women’s fiction.
FORMAT: Looks like a magazine. Reads like a novel.
CONTEXT: Tactically, a magazine and a novel are two separate entities, yet both rely on making an emotional connection. This commonality widens the publishing landscape when you consider the attributes of each medium in relation to each other. Splicing the two provides artistic and commercial advantages, most notably the creation of a new genre of digital media - one that humanizes fashion, creates an integrated brand marketing/commerce platform, presents literature in high style and achieves an intimate connection on a grand scale. Given the significance of social media in today's cultural construct, the LOOKBOOK provides a platform for women to understand image consciousness beyond a "selfie," and a conversation longer than a snapped chat.
STYLE: Chapter design features pictorial and visual treatments that communicate the mood and integrity of the writing, the brand, and item featured. Magazine style three column layout accommodates computer screens, e-readers, tablets and cell phones. Direct links to sponsors enable commerce and social media networking.
VISION: With a cohesive focus on marketing and content development, creative and promotional initiatives will be closely linked throughout the development processes. This will require a singular vision - to take publishing into a radically new modern direction.
THEME: The novel begins with a “Fashion Statement” professed by a thirty year old woman searching for something to wear. As she searches through her closet, she sees her life unfold piece by piece in a story of tangible memories. This reflection on herself-maintained image, at the crux of her identity crisis, becomes a fashion awakening as she realize that invention is a necessity. We are all linked by the common thread of change. Fashion then becomes a truth revealing more than outward presentation. Her closet becomes a memoir and the basis for a full color, high style fictional series that defines what it means to “get changed.”
CONTENT: Chapters are written from two perspectives, with the objectivity of third person narrative and the intimacy of the first person voice. This is accomplished through font treatments and enables interactive theatrical readings. The story takes you through the protagonist’s professional and romantic conquests, her bright ideas and illusions, perceived successes, good intentions and the particulars of a carefully planned wardrobe. Then there is the work itself, the words of a brave woman who is not afraid to rediscover her dreams through disappointments, her triumphs through heartache and her identity through her ideals. In an emotional, lyrical style she presents herself as if looking into a mirror held in your hands. She speaks directly to the reader as a character represented in pictures and as a woman with style, emotions, thoughts and a heart worn on her sleeve.
PUBLISHING: The synergy between the content, commercial application, visual and interactive features of this book lends to its strength. This is a modern novel intended for digital editorial style. Each chapter presents an article of clothing or accessory as an authentic piece of history in the heroine’s life, and with it marketing opportunity that goes beyond product placement or brand endorsement. Fashion is the central theme of the story, its style and subsequently, its strategy. Presented and marketed as a photographic fictional series, the LOOKBOOK offers a dimensional literary experience that proves fashion is not frivolity, a magazine is not mere gloss, and reading is not out of style.