Looks like a magazine. Reads like a book.
for the Modern Female
new digital media genre
integrated brand marketing/commerce
given the significance of social media in today's cultural construct, LOOKBOOK STORIES provides a platform for women to understand image consciousness beyond a "selfie," and a conversation longer than a snapped chat
each chapter presents an article of clothing or accessory as an authentic piece of history in the protagonist’s life, and with it marketing opportunity that goes beyond product placement or brand endorsement
presented and marketed as a photographic fictional series, LOOKBOOK STORIES offers a dimensional literary experience that proves fashion is not frivolity, a magazine is not mere gloss, and reading is not out of style